Genre can be a touchy subject among fans of movies with many people who swear by a few choice subjects. While which genre is the best can be argued and debated, in terms of profit, which one reigns supreme? In order to figure this out, I will look at the genres of the ten all time highest grossing movies of all time, of all time adjusted for inflation, and the ten highest grossing from last year, their budget, the average gross and budget of other movies of wide release in the same genre in the same year for the summer season, and the average percent of their budget that is returned. For genre I will focus on separating them into fantasy/sci-fi, horror/thriller, action/adventure, romance/drama, and comedy. Even though it is a valid and important group of film, I did not include documentaries. I will use the rate of return formula of (Vf-Vi)/Vi where Vf is the gross and Vi is the budget.
Films I categorized as science fiction and fantasy dominate the highest grossing films lists claiming five of the ten all time highest grossing films, and three when adjusted for inflation. They tend to have a larger budget and higher gross at the box office, but does that mean they are necessarily profitable? The highest grossing film in this genre, Avatar raked in about 2,782,275,172 with a budget of $237 million for a total profit around $2.54^9 and a 1073.9% rate of return. However for April to June 2011 there were only seven wide-release fantasy/sci-fi films released. Together they had an average gross of $418,402,212.60 and an average budget of $90,214,285.71 for an average profit of $328,187,926.89 and a rate of return of 363.8%. Horror and thriller had the smallest sample size with only one, Jaws, being in any of the top ten lists, specifically adjusted for inflation. April-June 2011 had only three horror or thriller movies during the time range, which could easily be due to the limited time-frame I selected from, however, does this mean that they are avoided for being unprofitable? Jaws grossed about $470,653,000 with a budget of $9 million to make a profit of $461,653,000 and a rate of return of… 5129%. Okay… so, assuming I did my math right and got correct statistics, Jaws had a higher profit per dollar of budget then Avatar. Alrighty then, well, the average gross of horror and thriller of April-June last year was $113,826,844.3 and the average budget was $24,500,000 for an average profit of $89,326,844.3 and a rate of return for 364.6%. Action films seem to hold up reasonably with three in the top ten highest grossing films of all time, however when adjusted for inflation this number sinks down to zero. There were only four released April-June of 2011, three of which were on 2011’s highest grossing list. The highest grossing action film, Transformers: Dark of the Moon, grossed about $1,123,746,996 and had a $195 million budget for a profit of $928,746,996 and a rate of return of 476.2%. For April-June (which includes Transformers: Dark of the Moon) the average gross was $702,707,871.3 and the average budget was $140,833,333.3 to make an average profit of $561,874,583 and a return rate of 399.0%. There is only one romance or drama in the top ten highest grossing films, however when adjusted for inflation there are five. The highest grossing without adjustment would be Titanic at $2,175,898,861. It had a budget of $200 million to make for a profit of $1,975,898,861 and a return rate of 987.9%. There were four released during April through June of 2011 with an average gross of $59,140,301.5 and an average budget of $29,000,000 to make a profit of $30,140,301.5 for an average rate of return of 103.9%. This may be thrown off by The Conspirator, which only grossed $14,996,313 for its $25 million budget. Like drama and romance, there is only one comedy in the top ten highest grossing of all time. There are three in the highest for 2011, however there are none in the highest adjusting for inflation. There were 14 released April-June of 2011, which is twice as many as fantasy and sci fi, a genre which heavily populates the highest grossing lists and three times as many than action films which so far have the highest average profit, what is going on here? The highest grossing comedy film of all time is Toy Story 3 with a box office gross of $1,063,171,811 and a budget of $200 million for a profit of $863,171,811 and a rate of return of 431.6%. The average gross of comedies for April-June was $193,348,908.7 while the average budget was $51,435,714.29 and an average profit of $141,913,194.41 and a return of 275.9%.
There are so many comedies released probably because they have a much lower budget than action and fantasy films so more of them can be made for the same amount of money, and even though they may not pull in as big a profit as big budget action and fantasy flicks, they aren’t as much of a gamble as a drama. By investing a (comparatively) small amount of money in a comedy, studios can almost guarantee to bring in a profit and still have enough money to diversify by investing in other films or saving it. On top of that, since it was made on a lower budget, if a comedy becomes popular, it can bring in much bigger profit than a big-budget film with the same ticket sales. Unfortunately, what this means for audiences is that awful lazy comedies are not going away anytime soon.
What effect to special effects have on the profitability of a movie?
Links:
http://en.wikipedia.org/wiki/List_of_highest-grossing_films http://en.wikipedia.org/wiki/2011_in_film
http://www.investopedia.com/financial-edge/0410/Movie-Genres-With-The-Best-ROI.aspx#axzz1udLOk729