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Make-up vs CGI

25 May

Make-up and other special effects have become an integral part of movies.  Even films that seem to have no effects and clean-faced actors will use digital touching-up and hours of applying make-up to the actors to make them look perfect.

Despite what cynics may say, traditional prosthetic make-up is still extremely common in movies.  It is the most realistic way to add blood, grit, scars, or simply change the texture of the skin since it is a physical, temporary alteration to an actor.  It is also still used to create monstrous or unusual features that still leave most of the face human, such as in Hellboy or Captain America’s Red Skull.  Time-wise, even the seemingly simplest and most ‘every day’ looking movie make-up without prosthetics will require at least an hour of application, and with a prosthetic it can take between two and four hours minimum.

CGI has lifted many of the restrictions that were held formerly in place by the limits of make-up, the capabilities of the human body, and physics.  It also allows for filming scenes that would otherwise require waiting for perfect conditions of weather or a large amount of camera trickery.  It is also often used with make-up to touch up edges, or give it a finishing touch.  If not used directly to the make-up and actors, it can be used to apply filters and lighting effects after filming that can easily be removed, reversed, or changed.  CGI also allows for stunts to be performed without potentially endangering actors or ruining props.

Make-up is often much cheaper than cgi, however with the rise of HD, mistakes or simple tricks that used to appear realistic will appear cheesy and fake.  It is also limited by the proportions and physical capabilities of the actors it is being filmed on, not to mention that large body prosthetics and suits can be heavy and bulky and severely restrict the movement of an actor leading to compromise between the ideal result and what is possible.  Some people prefer the look of prosthetics to CGI believing it to look more natural or ‘right’ next to ‘normal’ human actors and the portion of the audience that is turned-off by CGI is a part of the cost of heavily using it.  A CGI model takes a long time to make, but doesn’t need to be re-made each day and filming can occur without the model being completed since it is often added in after the fact.  The end result would look more consistent since it wouldn’t have variations in the painting and application between scenes filmed on different days.

The positive and negative incentives of both make-up and CGI seem to cancel each-other out for the most part, and which should be used depends on the situation and what is attempting to be accomplished.  Often times the best choice that would minimize the cons of each while taking advantage of the strengths of both involves a combination of the two.  Both fields are constantly improving techniques, technology, and working together to create even more life-like and realistic effects.

How has the cost of special effects changed?

http://humberjournalism.com/finecut/2011/03/31/cgi-or-makeup-the-evolving-art-of-making-movies/

http://en.wikipedia.org/wiki/Special_effect#Live_special_effects

http://humberjournalism.com/finecut/2011/03/31/cgi-or-makeup-the-evolving-art-of-making-movies/

Films as a Force for Good

18 May

Many people are quick to critisize the movie industry for glorifying violence, but film can also bring to light social issues or show them from a new perspective.

In the year 1962, America was still divided on the issue of civil rights.  James Meridith was fighting to be enrolled at the University of Mississippi, and the year before had brought the Freedom Riders.  Another event of 1962 was the release of the film version of To Kill A Mockingbird.  While not without its flaws, it helped to bring even more publicity to the civil rights movement.

Today films have begun to show more and more characters relevent to the current social issue of gay rights.  Movies like The Kids Are Alright, and television shows like Modern Family show increasing support and acceptance from the media.

But do movies and shows actually have any potential to sway public opinion?

 

Which Genre is the Most Profitable?

11 May

Genre can be a touchy subject among fans of movies with many people who swear by a few choice subjects. While which genre is the best can be argued and debated, in terms of profit, which one reigns supreme? In order to figure this out, I will look at the genres of the ten all time highest grossing movies of all time, of all time adjusted for inflation, and the ten highest grossing from last year, their budget, the average gross and budget of other movies of wide release in the same genre in the same year for the summer season, and the average percent of their budget that is returned. For genre I will focus on separating them into fantasy/sci-fi, horror/thriller, action/adventure, romance/drama, and comedy. Even though it is a valid and important group of film, I did not include documentaries. I will use the rate of return formula of (Vf-Vi)/Vi where Vf is the gross and Vi is the budget.

Films I categorized as science fiction and fantasy dominate the highest grossing films lists claiming five of the ten all time highest grossing films, and three when adjusted for inflation. They tend to have a larger budget and higher gross at the box office, but does that mean they are necessarily profitable? The highest grossing film in this genre, Avatar raked in about 2,782,275,172 with a budget of $237 million for a total profit around $2.54^9 and a 1073.9% rate of return. However for April to June 2011 there were only seven wide-release fantasy/sci-fi films released. Together they had an average gross of $418,402,212.60 and an average budget of $90,214,285.71 for an average profit of $328,187,926.89 and a rate of return of 363.8%. Horror and thriller had the smallest sample size with only one, Jaws, being in any of the top ten lists, specifically adjusted for inflation. April-June 2011 had only three horror or thriller movies during the time range, which could easily be due to the limited time-frame I selected from, however, does this mean that they are avoided for being unprofitable? Jaws grossed about $470,653,000 with a budget of $9 million to make a profit of $461,653,000 and a rate of return of… 5129%. Okay… so, assuming I did my math right and got correct statistics, Jaws had a higher profit per dollar of budget then Avatar. Alrighty then, well, the average gross of horror and thriller of April-June last year was $113,826,844.3 and the average budget was $24,500,000 for an average profit of $89,326,844.3 and a rate of return for 364.6%. Action films seem to hold up reasonably with three in the top ten highest grossing films of all time, however when adjusted for inflation this number sinks down to zero. There were only four released April-June of 2011, three of which were on 2011’s highest grossing list. The highest grossing action film, Transformers: Dark of the Moon, grossed about $1,123,746,996 and had a $195 million budget for a profit of $928,746,996 and a rate of return of 476.2%. For April-June (which includes Transformers: Dark of the Moon) the average gross was $702,707,871.3 and the average budget was $140,833,333.3 to make an average profit of $561,874,583 and a return rate of 399.0%. There is only one romance or drama in the top ten highest grossing films, however when adjusted for inflation there are five. The highest grossing without adjustment would be Titanic at $2,175,898,861. It had a budget of $200 million to make for a profit of $1,975,898,861 and a return rate of 987.9%. There were four released during April through June of 2011 with an average gross of $59,140,301.5 and an average budget of $29,000,000 to make a profit of $30,140,301.5 for an average rate of return of 103.9%. This may be thrown off by The Conspirator, which only grossed $14,996,313 for its $25 million budget. Like drama and romance, there is only one comedy in the top ten highest grossing of all time. There are three in the highest for 2011, however there are none in the highest adjusting for inflation. There were 14 released April-June of 2011, which is twice as many as fantasy and sci fi, a genre which heavily populates the highest grossing lists and three times as many than action films which so far have the highest average profit, what is going on here? The highest grossing comedy film of all time is Toy Story 3 with a box office gross of $1,063,171,811 and a budget of $200 million for a profit of $863,171,811 and a rate of return of 431.6%. The average gross of comedies for April-June was $193,348,908.7 while the average budget was $51,435,714.29 and an average profit of $141,913,194.41 and a return of 275.9%.

There are so many comedies released probably because they have a much lower budget than action and fantasy films so more of them can be made for the same amount of money, and even though they may not pull in as big a profit as big budget action and fantasy flicks, they aren’t as much of a gamble as a drama. By investing a (comparatively) small amount of money in a comedy, studios can almost guarantee to bring in a profit and still have enough money to diversify by investing in other films or saving it.  On top of that, since it was made on a lower budget, if a comedy becomes popular, it can bring in much bigger profit than a big-budget film with the same ticket sales.  Unfortunately, what this means for audiences is that awful lazy comedies are not going away anytime soon.

What effect to special effects have on the profitability of a movie?

Links:

http://en.wikipedia.org/wiki/List_of_highest-grossing_films http://en.wikipedia.org/wiki/2011_in_film

http://www.investopedia.com/financial-edge/0410/Movie-Genres-With-The-Best-ROI.aspx#axzz1udLOk729