This year the movie industry made $30 billion from box-office revenue. But the total movie industry revenue was $87 billion. Where did the other $57 billion come from? (From sources that the studios at one time claimed would put them out of business such as video rentals, DVD sales, digital downloads etc.)
The technology produced a new market far larger than impact it had on the existing market. Especially for the movie industry had great opportunity to make people to spend hard-earned money to sit in a crowded, darkened room with complete strangers. In 1940’s, the movie studios had to divest their distribution channel – they owned over 50% of the movie theaters in the U.S. In 1950’s, the broadcast television was free; the threat was cable television. Studios argued that their free television content could not compete with paid. In 1988, the MPAA; lobbying arm got congress to pass the Digital Millennium Copyright Act(DMCA), making it illegal for you to make a digital copy of a DVA that you actually purchased.
Today it’s the Internet that’s going to put the studios out of business. How will they going to put an action next?
How the film used as propaganda?
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